ReleaseWire Connect

Technology Enabling Personalized Targeting for B2B Marketers and Salesmen for increased visitor conversions, more sales and shorter sales cycles.

For marketing purposes companies use purchased email lists. However this is not lead generation but an attempt to create interest. Real lead generation is based on a demand and is like sending emails to companies that have visited the website as they are already interested.

Employees of companies visit websites in search of a solution and often leave without any chance to engage them in a conversation. LEADSExplorer allows contacting the visiting companies by email in order to keep the interest and awareness.

Instead of having an online form on many pages of the company website, popupbooster allows presenting the targeted online form only when the visitors has visited a number of pages or has searched with certain keywords.

During the era of machine gun marketing marketers have used direct and email marketing campaigns and call centers for generating leads. As more sophisticated methods become available, marketers can use sniper rifle marketing targeting precisely potential customers. LEADSExplorer is one of these new available solutions.

Until now having an existing website to display content tailored to specific groups of visitors was a complex and expensive process. Popupbooster simplifies this process and allows serving of customized content and messages within minutes.

Sales can contact customers on a regular basis, but chances are they have no need or demand for your products or services at this moment.

Currently social media is all the hype and many possibilities are available for marketers to use social media marketing for attracting potential customers. However once they have landed on the website, marketers have no clue of the identity of these visitors.

Web analytic data is aggregated website visit data for the webmaster, whereas LEADSExplorer is to be used by the businessmen for lead generation and customer retention by providing comprehensible visitor centric information.

Sales and Marketing teams achieve impressive improvements in lead generation, nurturing and customer retention leading to more revenue.