ReleaseWire Connect

It is already the second time 3M and eyefactive joined forces at the Integrated Systems Europe (ISE) in Amsterdam. Visitors could convince themselves of the possibilities in the field of interactive digital signage at an exhibition stand of 50m² featuring various exhibits.

Multitouch technology got established on smartphones and tablets. The direct operation by fingers facilitates an intuitive control of contents and applications on the display. eyefactive extends the human-computer interaction by recognition of objects on large professional touchscreens.

By help of a newly developed app, visitors could compare real life products digitally as soon as they were placed on the display of a multitouch table. No matter whether skin care products, smartphones or exquisite spirits - the objects were detected at their specific position and corresponding information was displayed. Whenever several products of the same category lay on the display, a comparative table opened between them. This "product presentation of the future" can be deployed at point of sale, in flagship stores and retail areas.

Jungheinrich, the manufacturer of high-lift trucks, presented itself with eyefactive interactive multi-touch technology at several international trade fairs. Custom-made touch screens with a display size of over 3.5 square meters impressed the visitors and led to over 50,000 opened media files on four trade fair days.

Additionally we introduced a so-called onboarding system, which facilitates a step by step introduction to the possibilities of the content management software for touchscreens.