
The growth color cosmetics industry increasingly rides on the back of favorable changes in lifestyles of populations, world over. Over the past few years, the adoption of new trends in the overall cosmetics industry has been punctuated by changes in various aspects of beauty and fashion. New products in the Color Cosmetics Market with tall claims and large purported benefits, especially relating to skin care and aging. The color cosmetics market has started evolving since the beginning of this decade and progressed to new heights along the trajectories as new macro-trends emerged. The large strides taken by the entertainment industry further brought color cosmetics to the fore for worldwide consumers, majorly women, looking to benefit from this wave of beauty brands. These strides have been punctuated by several beauty trends in social media platforms.