Rising interest in healthy living and consumers becoming more aware and informed about the ingredients used in various food is resulting in more demand for food made using natural and organic ingredients. Meanwhile, in case of bakery products like bread, pastries, cakes, etc., more preference is being given to the organic bakery products. Hence, organic bakery product manufacturers are focusing on using organic cereals and ingredients, natural flavors in their bakery products. Manufacturers are also producing new bakery products made using organically produced grains such as rice, quinoa, and chia to increase nutritional value. Increasing demand for gluten-free bakery products and the fact that majority of consumers are willing to pay more for these products is driving demand for organic bakery products.