
A significant shift in the lifestyle induced by a plethora of multipronged factors, including environmental awareness and health & wellness education, has influenced consumers to seek transparency in the products they purchase. Dissemination of information regarding harmful effects of chemicals has led to a significant shift towards product ingredients that are derived naturally as compared to those manufactured artificially. Animal and plant-derived emollients that are devoid of chemical modifications are witnessing a steady surge in demand. The unrefined emollients including tocopherol, carotenoids, hydrocarbons, steroids, triterpenoids and alcohol are considered superior formulations over chemically modified emollients in emollient market. Emollients have been a prime ingredient in the personal care industry and demand for natural emollients is rising in consonant with the rising demand for natural personal care products.