
Consumers across the globe are looking for active, healthy and hygienic lifestyle pushing the market demand for performance textiles. Performance textiles are textiles which provide additional benefits such as, repellency, resistance, or protection from a specified element including fabrics that resist wrinkles, odors, bacteria's, stain protection and others. Odour control textiles are the fabrics which prevents or controls unpleasant odour from wide range of products including, sports apparels, shoes, socks, uniforms, home textiles and other products. The demand for odour control textiles has been witnessing rapid growth and consumers are willing to pay a premium for such textiles and products across the globe. Unpleasant odour in clothing can develop due to number of reasons such as, perspiration, smoking, air pollution, industrial materials, stains and other reasons thus, creating widespread demand for odour control textiles. Several technologies have been adopted by the manufacturers of odour control textiles to control the growth of microorganisms in the human body and provide effective moisture management. This includes, nanotechnology, microencapsulation, ultraviolet protection, microfibers technology and others. The global odour control textiles market is expected to be befitted from increasing hygiene conscious consumers across the developed markets.