
Hydroxytyrosol is a phenolic compound, which is extracted from the olive tree and its leaves. Hydroxytyrosol is considered as the most potent antioxidant compound after 3, 4, 5-trihydroxybenzoic acid. Due to its molecular structure Hydroxytyrosol Market can be used as an anti-aging agent, lightening/whitening agent, protective agent, regenerating / revitalizing agent, soothing agent and sunscreen agent. Anti-inflammatory, antimicrobial and antioxidant, are the three main properties of hydroxytyrosol, which will boost its market in the forecast period. In 2017, EFSA (European Food & Safety Authority) had confirmed that hydroxytyrosol does not have any side effects on consumers' health. However, hydroxytyrosol has a strong flavor so it cannot be added directly to the meat, researchers and manufacturers have a scope in reducing this strong flavor, which will increase the demand for hydroxytyrosol in the food industry. Hydroxytyrosol is organic, non-animal, non-irritant, skin protecting, soothing and a whitening agent and some of the essential properties for any cosmetic product, which is why the cosmetic industry is driving the market of hydroxytyrosol.