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The global market has witnessed a rise in demand for natural food ingredients and colorants, which can be attributed to increasing demand by consumers for naturally-derived and safer food ingredients. Color additives reinforce the colors already present in the food and ensure uniformity of the food from season to season and batch to batch. Carotenoids are the most widely used and stable natural pigments in the food and beverages industry. Though beta-carotene and lycopene together comprise more than 70% of the carotenoid segment, lycopene and lutein are expected to witness higher demand in terms of value sales over the forecast period. Owing to the rise in demand for natural food colorants, companies and several concerned organizations have been making advances in food color production technology. For instance, in 2012, the researchers at the University of Cambridge developed new one-step technology for producing smart microcapsules using fluid droplets. This is a highly scalable and reproducible technology offering several advantages in manufacturing of natural food colors.

Lutein, a yellow pigment found in plants such as marigold, is basically a class of carotenoids. Carotenoids are natural pigments found in several fruits & vegetables. Lutein acts as an antioxidant and is also called "the eye vitamin." It supports the proper functioning of the eyes and promotes healthy vision. Lutein aids in upholding the Macular Pigment Optical Density (MPOD), which supports healthy vision. It acts as a 'internal sunglass' that absorbs blue light, which results in minimizing the damage to the human retina triggered by exposure to direct sunlight and several artificial light sources. Moreover, the intake of lutein through various dietary supplements leads to the growth of MPOD in the human eyes, which also reduces the risk of Age-related Macular Degeneration (AMD).

Since several years, cooking oil section in supermarkets and hypermarkets has been a crowded spot, where individuals keep choosing on several cooking oil options available that are healthy to consume. Cooking oil is an essential component in daily cooking activity, be it a restaurant or home. This, in combination with increasing population percentage, especially in emerging economies, is expected to fuel the consumption of cooking oils. However, aspects related to health disorders, specifically cardiovascular disorders that occur due to consumption of unhealthy cooking oils with high fat content can negatively impact the overall sales of cooking oils.

Increasing health awareness among people due to prevalence of chronic diseases and heart related disorders owing to improper diet and lifestyle is expected to be a major driving factor for the consumption of avocado oil. Advances in medical science and innovations in food nutrition have made it possible in producing essential oils that offer health benefits and are used in treating several health problems. Avocado oil is no exception. The growing popularity of this product has up surged its demand across various regions in the globe.

A new report of Fact.MR has envisaged the global food premix market to record an above-average 4.8% volume CAGR through the forecast period, 2017 to 2026. The sales of food premix around the world are foreseen to exceed US$ 2,000 Mn in revenues by 2026-end.

Increasing demand for Israeli, Turkish and Persian foods by consumers has been witnessed since recent times. This has given an impetus to the consumption of tahini, typically as a dip or sauce in many dishes such as salads, falafel, soups and baba ghanoush. In addition, chefs are using tahini in various dressings such as balsamic and ranch dressings. This factor is expected to support the growth in consumption of tahini during the forecast period.

With increasing diseases associated with meat, for instance bird flu and swine flu, plant-derived proteins are gaining high traction owing to growing consumption by health conscious people worldwide. Increasing demand for vegetable proteins has directly spurred the consumption of their textured soy counterparts. Another factor pushing the sales of textured soy proteins includes growing preference for meat substitutes. Meat substitutes offer various health benefits by filing the nutritional gaps in regular diets.

Earlier sports fields were marked using chalks, lime and oil-based paints. Of late, with the advent of field marking paints, products such as latex-based paint are preferred by consumers for lining and decorating sports fields. Field marking paints are environmentally safe, economical, non-damaging to the field (turf) and are easy to clean. Field marking paints can be used in every field sport including football, cricket, tennis, as well as indoor games, such as badminton, basketball (both indoor and outdoor), in-line hockey, etc. Conventional methods damage the field, and the only way to remove them is to wait for the paint to wear out on its own. The field marking paints are temporary but can withstand several days of rain or bad weather and can be removed easily by applying minimal water pressure.

In the last few years, water-based activities like swimming, scuba diving and snorkeling have gained a lot of traction. A person undertaking any of these activities must own and wear safety equipment including aquatic fins. As the name suggests, aquatic fins function in similar ways to that of fish’s fins, saving energy and making movement in water easier. However, aquatic fins are not compulsory for activities like swimming but for activities like scuba diving, these are a must. Aquatic fins are flexible and the webbed feet like structure provides additional thrust in water.

Tennis, which was earlier regarded as a sport for the rich, has become a popular choice amongst the youngsters. The sport has grown tremendously in the past few years, which has aided in the manufacturing of machines that spout balls making tennis facilities self-sufficient. Tennis ball machines are generally one of the most underused assets at facilities. The benefits of setting-up tennis ball machines are not completely understood as there are only a small percentage of teaching professionals, tennis coaches and facility managers, who use it to their potential. There are several tennis ball machines in the market with different features to catering to the needs of beginners to advanced tournament players.