RockShox Inc. was founded by Paul Turner and Steve Simons in 1989. Initially the company start off launching 10 front suspension forks and three rear shocks, with the brand names such as Boxxer, Deluxe, Indy, Jett, Judy, Mag, Quadra, Ruby and SID. Rockshox was then acquired by another industry leader, SRAM in February 2002, SRAM aim to take the brand onto another level.