Focalytic to Gather and Analyze Text Information About Products, Customers, and Business Environment
Business insight company Focalytic offers text analysis and data visualization techniques to gather and analyze information about products, customers and political and business environments in ways that provide feedback to businesses and campaigns on how they can compete with others within their industry or political race. Information provided includes what consumers or constituents are saying about a company, a message, or an industry and allows companies to make strategic decisions about branding, product launches, speeches and marketing content, and business direction.