Forthright Entertainment's C.E.O Ryan Waller talked about the benefit of launching on OUYA. "The OUYA console is the perfect platform to launch Fake Colours on. OUYA has been flying under the radar with steady growth, and OUYA's 'OUYA Everywhere' campaign brings even more potential customers to our game. Unlike the Apple and Google Play app stores, the OUYA is not flooded with hundreds of the same game reskinned with different game art, giving us easier visibility."