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Social media platforms refer to the interaction among the people that involves creation, sharing and exchange of information and ideas in virtual networks and communities. However, use of these social media tools for marketing pharma content is still debatable. The rationale behind this is that the regulatory teams of several pharma companies demand the preventionof comments or sharing features resulting in only a one way interaction,which in turn deprives theessence of social media marketing. However, with the impact of these tools, there is an increased adoption rate of these platforms for strategic decisions.

Optical imaging is an emerging non-invasive technology that enables detailed and more precise assessment of tissues, organs and even molecules. Optical imaging uses visible light and photons to obtain exhaustive images of tissues and organs as well as smaller structures such as cells and molecules. Compared to other imaging technologies such as X-ray and MRI, which use ionizing radiation for obtaining images; optical imaging proved to be much safer and efficient. Optical imaging has also been observed to be of great potential for disease prevention, diagnosis and treatment. Optical imaging uses various colors and spectra of light in order to measure and perceive the varied properties of a tissue or an organ, simultaneously. However, other imaging technologies are restricted to just few measurements. Although, optical imaging technology is in the early phase of development, they offer a wide range of technological advantages (such as multi-applicability and non-invasiveness) over existing imaging technologies.

Neurostimulation is used for the treatment of various debilitating conditions such as gastroparesis, incontinence, Parkinson's disease, epilepsy, depression and essential tremors. Neurostimulation is a highly potential treatment option for patients who do not obtain relief from medications and surgical therapies. It improves the quality of life of patients who are severely paralyzed or suffering from intense loss of various sense organs. Therefore, neurostimulation is highly instrumental in artificial vision, hearing aids, artificial limbs and other prosthetics.

Molecular spectroscopy is the qualitative and quantitative study of molecules by observing their interaction with variousfrequencies and energy. In other way, it is the study of absorption of light by molecules. It is analyzed by ultraviolet (UV) light, visible light and infrared radiations using an instrument called a spectrometer. Thermo Fisher Scientific,Agilent Technologies, Danaher Corporation, PerkinElmer, Inc., Shimadzu Corporation, JASCO International Co., Ltd. and Jeol Ltd. are some major players engaged in the development, manufacturing and marketing of instruments used in molecular spectroscopy study. Antaris II FT-NIR Analyzer, picoSpin 80 spectrometer (Thermo Fisher Scientific) and Cary 630 FTIR Spectrometer, 4300 Handheld FTIR (Agilent Technologies) are some prominent brands available in the market.

Microfluidics is a technology that deals with the study of flow of liquids through microscopic channels. It is characterized by control and manipulation of fluids at sub-millimeter scale. It involves design, manufacture and formulation of devices and processes dealing with extremely low volume of fluids.Microfluidics field provides improved control on laboratory handling, analytical techniques and processing. Microfluidics is also referred as lab-on-chip or micrototal analysis assisting in biological and chemical analysis. Currently, microfluidic devices are known to have a wide range of applications apart from pharmaceuticals and life sciences namely, printing, pneumatics, chemical process engineering and power systems. Thus the advantages of adopting microfluidic technologies depend on the various applications for which they are used. For instance, the significance of microfluidic devices in point-of-care applications depends on the low-cost disposables, associated small volume of necessary reagents and sample, and high sensitivity. On the contrary, the advantages for pharmaceutical research applications are to allow process automation and multiplexed assays.

Automation is a term referred for the usage of control systems and software to independently operate and monitor a mechanized system of various industrial processes (medical, chemical, textile, automotive, food & processing and others). Automated delivery of medical practices can help reduce errors, contain cost and streamline the process with improved outcomes. The rising demand for accuracy and reliability in medical procedures, increasing government investments, rising labor cost are the various reasons which are likely to propel the market for medical automation. Additionally, the growth of this market would be fuelled by growing usage of point of care testing devices such as HIV test kits, digital blood pressure monitors and pregnancy test kits. However, strict government regulation for medical device manufacturers globally is likely to hinder the growth of this market.

Life science and chemical instruments have major application in research and development centers, educational institutes andclinical laboratories. The nature of life science and chemical instruments are dependent upon principal diagnosis technologies. Based on the areas the technologies, the life science and chemical instruments market can be categorized as follows:

Uncontrolled growth of abnormal cancerous cells in either of the lungs confirms presence of lung cancer. These abnormal cells undergo rapid division and form tumors and eventually begin affecting the lung's ability to provide oxygen to the bloodstream. Cancer that originates in the lungs is known as primary lung cancer whereas secondary lung cancer initiates in other parts of the body, metastasizes and reaches the lungs. The mode of treatment of these two types of cancer differs from one another. Lung cancer is number one leading cause of deaths in the U.S. and worldwide. According to National Cancer Institute, in the year 2012, the number of deaths due to lung cancer accounted to around 160,340 cases and there were around 220,160 new lung cancer diagnosis cases. Also, as per World Health Organization (WHO), cancer accounts for around 13% of the global deaths and lung cancer alone results in around 1,370,000 deaths annually.

Laboratory automation system comprises of automated lab instruments, devices and software algorithms which provides benefits such as increased productivity, reduced cycle time, improved workflow coverage and enhanced data quality. Laboratory automation is known as the use of technology to rationalize or substitute manual handling of equipment and processes. The manual laboratory procedures process fewer samples at a slower rate. The laboratory automation and robotic products are provided in customized form and according to the requirement of specific laboratories or researcher. According to some industry experts the two aspects preferred by customers are higher throughput to screen more samples/plates or want to automate the high precision part of their manual work.Therefore, lab automation becomes essential in laboratories for handling high volumes of sample at pretty faster rate. This system offers streamlined solution to lab procedures such as centrifugation, decapping, aliquoting, sorting, recapping, etc.

Future Market Insights (FMI), in its latest report titled, "Global Coated Fabrics Market Analysis and Opportunities Assessment, 2014-2020", reveals that the global coated fabrics market accounted for US$ 17.3 Bn in 2014. The market is estimated to reach US$ 21.6 Bn by 2020, exhibiting a CAGR of 3.7% during the forecast period.