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Fruit concentrates are primarily used in the beverages industry to manufacture fruit juices and nectars. Concentrates are also used as natural sweeteners and to produce natural food colours. Manufacturers use fruit concentrates in variety of food items so that customers perceive their products as natural. Fruit concentrates increase the nutrient level and reduces the risk of cardiovascular disease. Consumption of fruit supplements on a routine basis increases the serum concentration of major vitamins such as vitamin C and vitamin E. Consumption of fruit supplements or fruit juices helps individuals to achieve their food intake requirement. Purees are produced by grinding, pressing or blending vegetables or legumes into a paste or thick liquid. Fruit concentrates are derived from fruit juices after removing the water content. These and are usually thinner than puree and higher in sugar content. Products such as sauces, soups and drinks require puree as a base. Longer shelf life of puree and concentrates makes them suitable base products/ingredients for food processors and downstream manufacturer. Puree Fruit purees taste like fresh fruits and also offer similar benefits.

Tobacco around the globe is mainly offered to the customers in two form which includes smoked tobacco products and smokeless tobacco products. Smoked tobacco products are available in the form of cigars, pipes, cigarettes, kreteks (clove cigarettes), bidis, water pipes and others. These are used by burning tobacco and inhaled through the phenomenon of reverse smoking. On the other hand smokeless tobacco product includes chewing tobaccos, dry snuff, betel quid, Swedish-style snus, guthka, moist snuff, toombak, zarda, and newer dissolvable tobacco products. These products are consumed orally or nasally. Organic tobacco products are retrieved from organically grown tobacco leaves. Further it is processed naturally without using any kind of chemicals at the time of processing or as a preservative. Organic tobacco products are always possess United States Department of Agriculture (USDA) organic certification. Organic smoked tobacco products are mainly available in the form of cigarette, kretek, cigar, organic flavours for water pipes. Whereas, smokeless tobacco products are available in the form of e-cigarettes, flavoured e-liquid, chewing tobacco and others.

Luxury goods comprises of products such as accessories, footwear, apparel, watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers, which includes kids lying between the age of 0-12 years, teenagers belonging to the age group of 13 to 19 years and the rest lies in adult group. Luxury goods market can also be segmented on the basis of application which includes soft luxury goods and hard luxury goods. Soft luxury goods includes designer apparel and leather goods such as hand bags and others, which is easily available for the customers in the hypermarket stores or directly operative outlet. Whereas hard luxury goods comprises of jewellery and premium watches. The hard luxury goods are offered to the consumers through premium class outlets, stores or sell out through internet.

Beauty and personal care industry includes skin care, hair care, oral care, cosmetics, toiletries, and others. Of all the aforementioned segments, demand for hair care products has restored from 2013. Consumers are becoming sophisticated in nature which has led to change in buying patterns for personal care products. Thishas led to introduction of customized products sustaining the assorted need of the consumers based on different cultures, hair types, and regions. Also, rising concerns for hair protection, demand for professional hair care products is expected to increase in the next five to six years. Professional hair care products are predicted to record a growth of around 5% to 6% annually in the near future. Factors such ashair stylist recommendations, efficacy of the products, and increasing penetration of hair care services are expected to bolster the professional hair care products market growth in near future.

The market for luxury goods consist of three types of end consumers, which includes kids lying between the age of 0-12 years, teenagers belonging to the age group of 13 to 19 years and the rest lies in adult group.Whereaskidsare concerned they are the smallest consumer group. Although being a smaller consumer group, the luxury products market for kids is experiencing tremendous growth in recent years due to changing consumer lifestyle and availability of the product. It is expected that spend on luxury shopping by consumers will grow by 25% in 2015. Luxury products for kids market is associated with higher margin as compared to adult's luxury products segment. It has been found that baby'sluxury product accounted for more than 7.2% market share of luxury market in 2014. Luxury product market highly depends upon thefactors such as attractivemarketing, promotion techniques and proper distribution channel.

This has also led to a shift in consumer buying behaviour with regard to various consumer products. The consumer electronic devices which are used as a part of daily life are known as consumer appliances. Few examples under the consumer appliance category include irons, hating appliances, microwaves, home laundry appliances, dishwashers, among the others. Of the above mentioned consumer appliances products, dishwashers are expected to witness significant growth of around 5-6% and emerge as a potentially-viable segment during 2015-2020. The shift in consumerism is majorly seen in countries such as India, China, Thailand, Singapore, Brazil, Australia and others. However, parts of North America and Europe have been early adopters to the product category.

However, since many of them come into direct contact with food, these lubricants used in these machineries need to be different from the usual machine lubricants. In other words, they should not render the food unfit for consumption. With recent advances in the food processing industry, there is now much variety in the machinery used to process each food/beverage category. With growing concern over the food we eat, food processors need to comply with various regulatory frameworks like the Hazard Analysis & Critical Control Points (HACCP). The standards vary from country to country. However, these are internationally accepted standards which are followed by food grade lubricant manufacturers. For instance, the non-profit public health and safety company, NSF International, along with USDA, has set standards for various food grade lubricants.

Food preservatives are ingredients added to food to prevent decomposition by reducing microbial growth. Preservatives in food help maintain its freshness and shelf life. Food preservatives are classified into two categories, viz. Class 1 preservatives or natural preservatives and Class 2 preservatives or chemical preservatives. Natural preservatives include salt, vinegar, spices, honey and syrup. Chemical preservatives include sorbates, nitrates of potassium, glycerides and benzoates. Both natural and chemical preservatives are divided into three types - antimicrobials, antioxidants and anti-enzymatic preservatives.

Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves. They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc. Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product. Packaging allows effective communication between consumers and brand owners through graphics, colours, images, product information and logos. This serves as an important medium for communication and a tool for companies to distinguish product appearance from that of their rivals. In the fast-moving consumer goods (FMCG) sector, packaging plays a key role in affecting consumer choice and thus an important factor in point-of-purchase decisions. Nowadays, the marketing environment has become competitive and complex. This is due to inclusion of modern marketing tools such as packaging, branding and other aspects at a large scale as compared to basic marketing techniques.

In wireless technology electromagnetic waves carry information in the form of a signal over a communication channel or path. Cellular phones, GPS (global positioning system), home-entertainment-system control boxes, cordless telephone sets, remote garage-door openers, satellite television and two-way radios are some of the products who employ wireless technology. In-building wireless technology is a set of networks, services and products installed for seamless and reliable indoor coverage. In-building cellular communication is a technology that enables rebroadcasting and the distribution of cellular, LTE, AWS, PCS, other (radio frequency) RF frequencies within an infrastructure. In-building cellular systems vary in complexity and capability. Wireless solutions are often more cost effective and faster to implement and maintain which augment the scalability and flexibility of several processes.