It began in 1989, three months before his 23rd birthday, Gary Barbera received his final approval from Chrysler for a Dodge dealership located in the Roxborough section of Philadelphia. It was not a gift wrapped ready to fly high undertaking. The modest Dodge dealership on Ridge Avenue had 4 previous owners in 5 years, all unsuccessful. Gary was prepared to start at the bottom and was determined to turn around the dealership along with Gene Barbera, his brother and a handful of employees. Turn it around they did by living The Barbera Culture of award winning hospitality, high volume sales, and consistent commitment to the community.