Jorge Miranda, the co-founder of GeneratorSmart, has launched a crowdfunding campaign on Kickstarter in order to introduce "GenSmart" to the public. This campaign has a funding goal of $50,000, which needs to be raised by June 19th in order to bring this generator to market. Anyone who has ever lived through a hurricane, major storm or other form of disaster knows how critical a generator can be. However, most portable generators on the market today are actually cumbersome, heavy and outdated. Miranda states, "If you currently have a generator, you know that a 1500 watt model weighs about 50 lbs. or more. If there existed a unit that only weighed 12lbs and still provided the same power then the added portability would make it more useful to more people and in more situations." With this idea in mind, Miranda and his co-founder Joaquin de Soto assembled their team of electrical engineers to create a practical generator for the modern era.