Gerity Law Group Launches Trademarkit.com for Protection of Intellectual Properties
The New York Times reports that in the world of business, “Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Dollar for dollar, it is as important and vital as any other early steps.” AllBusiness.com further notes in this Times article, “A brand is a company's face to the world. It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications.”