Win More Sales in the Digital Age
The biggest challenge for most CEOs, entrepreneurs and small business owners is to grow business and increase sales. In this book "Win More Sales in the Digital Age" (2015) Full Edition, the author Dr. Vivian W. Lee helps business owners to be both "book smart" and "street smart", with fundamental marketing theories and practical e-marketing techniques in the digital age. They will learn how to develop integrated marketing strategies and plan for their direct response marketing campaigns online.