NGO Can Use Youtube in a Smart Way to Make 3 Billion People Donate

A camera and a cause, that’s all they had, and ironically exactly what was needed to figure out that the simplest way to get people donating already existed, but was never used: Youtube’s monetization system pays any user, with original content, per engagement with advertising displayed in his video. So why not ask the whole internet population - all 3 billion of them - to simply click on that banner in the video?