GREENWILL has launched a Kickstarter campaign towards the development of a platform called GreenAdvisor. GreenAdvisor will empower consumers around the world to directly influence businesses and organizations to operate in a more eco-friendly manner. It would bring together people with a shared interest in a cleaner planet and put the power that comes in numbers in their hands, literally. By being able to rate, identify, locate and favor eco-conscious businesses, GreenAdvisor will be the tool that compels businesses and organizations to communicate their environmental performances to the general public. Moreover, it will make consumers more vigilant in identifying environmentally negligent activities in their offices, at restaurants or at their local bank branches.