The SBA estimates 11.8 million new jobs annually and of that 11.8 and estimated 66 percent will fail. So what does it take to make a startup business successful in today’s technology market? Information is the key here and lack of understanding this fact is crippling. Like any job you need the information to be successful, after all every craft has its own set of secrets. So whether you are the employee or the employer you need to seize opportunity when it shows its teeth. So where do we get these tightly held secrets and tidbits of information that are so crucial to success, Google! Using the internet, creating mentors, reading, shaking hands, and manifesting knowledge is the solution.