GridQuire Labs Continues Growth, Expands Executive Team
Location intelligence is an explosive growth category for marketers, with its importance increasing exponentially, in line with the growth of mobile. Berg Insights predicts that location will become "ubiquitous" in mobile advertising worldwide, and BIA/Kelsey estimates that mobile will comprise over 11% of total local media spend by 2019 – with location representing a multi-billion dollar industry. As demand for location intelligent technology and expertise continues in advertising, GridQuire continues to also expand its leadership team with the hiring of Kevin McDonough, a brand and agency veteran with nearly two decades of media and sponsorship activation experience, most recently with LiveNation Entertainment. Kevin will serve as the Vice President of Business Development. Over his career, McDonough has helped brands such as Chevy, Pepsi, Budweiser, Macy's, Audi and Bridgestone Golf achieve return on investment with their media placement. He has also worked with a number of properties in the sports and entertainment world including the PGA TOUR, The NBA and multiple NCAA D1 properties. Overall, the company tripled its workforce since 2015, adding a number of key hires in sales, marketing and operations.