It's amazing that it's 2017 already, and golfers are just now catching on to Grip Friend, which will soon become a household name in the serious golfer's arsenal. Newly-launched on Amazon, the product is the brainchild of a small company based in Salem, Oregon. This is where its founder had the classic "aha" moment while playing in the rainy Northwest conditions. He imagined his grips being completely protected from the elements all the way from when he took his clubs out of his bag on his cart until he put them back. is grips wouldn't touch the ground, get rained on, or get dirty or wet. hey would stay clean and dry.