It shouldn't be understated, Americans love their televisions. But, with Millennials at the wheel, could it be that digital media is taking dominance over the boob tube? Not so says Nielsen, the nation's market research giant, as well as numerous trend watchers with their finger on the pulse of America's viewing habits. Television watching, in all its glory, is on the rise. Moreover, for the first time, technology allows small businesses to reach their customers with high-end TV commercials and then cross-market online. Welcome to the double dipping in increased advertising potential.