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Trade show exhibits have the potential to massively impact a business. An event allows businesses to interact with many new potential customers and contacts in a short time. There is great opportunity to conduct marketing, collect new leads, and close new sales, but all this exposure comes at a cost.

Retail Technology is Changing Customer Engagement

In many respects, exhibitors were the originators of experiential marketing - which aims to bring a more interactive experience to current and potential customers. From product demos to booth games, exhibition halls have long been the testing grounds for interactivity and engagement. It's important to create memorable experiences at trade shows and experiential deployments in order to build brand loyalty. For businesses serious about ROI, it's also important to measure their effectiveness.

For brick-and-mortar stores to distinguish themselves in the modern market, they need real-time analysis of customer shopping behavior. Today's customers are looking for more convenience and for a personalized shopping experience. One of the ways retailers can meet this expectation is through the use of heatmap analytics. Why Should You Take Advantage of Heatmap Analytics?

Retailers have to be highly adaptable to changing customer behaviors, preferences, and shopping trends. The key to keeping up with these kinds of changes is collecting and analyzing relevant customer data. Brick-and-mortar retailers have traditionally relied on information like point-of-sale data, short customer studies with insights into brief time frames, or anecdotal information and intuition about daily operations to understand what is and what is not working in their stores. In contrast, e-commerce stores have granular, ongoing customer data readily available and can use it to inform their business decisions. With technologies such as heatmap analytics from FastSensor, physical retail locations can benefit from the kind of data and analytics that have previously given digital marketplaces a competitive edge.

Through the use of smart retail solutions, brick-and-mortar stores are learning how to compete with e-commerce giants such as Amazon. Artificial Intelligence (AI) technology monitors customer activity in real-time, giving managers the ability to nurture leads more effectively.

FastSensor has a practical solution to today’s ever-changing retail industry. We rely on technological tracking and analysis that give us access to the metrics and insights needed to improve retail layout and merchandising strategies.

What do you know about your loyal customers? Understanding this vital segment of your audience is crucial to driving customer retention and profits: and to gain this, measuring customer loyalty is key.