ReleaseWire Connect

Proximity marketing is an emerging trend that allows retail stores to promote the right product at the right time to in-store shoppers. It uses consumer location data to select which promotion or content to show a customer, supporting a more targeted and personalized marketing experience. Here's a deeper dive into this experiential marketing technique and the benefits for your brick-and-mortar store:

Physical stores can gain a special edge over the online shopping experience in the sense that they can connect more directly and personally with consumers. When a retailer chooses the right retail in-store analytics tools, they can improve the customer experience significantly.

Considering the limits of the human attention span, designing an effective trade show booth can be a daunting task.

Exhibiting in a trade show can be a consuming project that requires months of planning. The organization's resources, both time and money, will be spent in excess, and at the end of it all, the superiors will want to know, "Was it worth it?"

The return on investment (ROI) from exhibiting at a trade show can surpass any of your other growth marketing strategies this year if you know how to execute a trade show exhibit properly.

The expectations of event attendees have changed considerably over the years. With the proliferation of innovative solutions and approaches to event planning, attendees have come to expect more personalized services. This means that organizers must understand attendees' needs and preferences ahead of time and that systems are in place to provide more responsive services.

Personalized experiences that create engagement are huge in marketing right now. Otherwise known as experiential marketing, this way of adapting the customer experience to engage them on a personal level encourages brand awareness, authority and loyalty. Consumers have adapted to this enhanced experience and now expect it from all of their interactions, including events like trade shows. The days of merely setting up a table with a stack of business cards and a sign-up sheet are fading.

Here is a challenge for you. Spend 5 minutes reading the top headlines at the news site of your choice and count how many stories have to do with data privacy. "Evil Corporation Inc Accused of Spying on Customer Data" "Social Media Site That Your Grandparents Use Too Much is Stealing Your Information" "Data Breach! Company Loses Personal Data from Millions of Users to Hackers" You hear it every day, right? World class thieves aren't robbing banks for cash anymore, they're hacking servers for personal information. Data is the new currency. Here's the problem, though. Data—just like currency—is important. No modern company can be successful without it. Customer data is what helps businesses make informed decisions but, in a world where data is currency, privacy is priceless. The public pays a lot of respect to a company who respects privacy. That respect equates to a good reputation, and we all know how valuable that is for a business. So, how can a company collect the quality, actionable data they need while still protecting the privacy of their customers?

The time between a customer entering your retail store until they exit is a crucial moment you have to meet and exceed their expectations. Your time is limited but the customer journey must be smooth and seamless. By understanding this journey, mapping it and taking action to improve, you can change the customer experience and in-store customer journey for the better.

Say goodbye to the traditional billboard campaign. It's dead and buried. Consumers dislike having ads shoved in their face. They skip commercials and block browser ads. So, how do you get their attention?