It’s not so simple. So Hal Abramson spent the last 5 years editing, to reduce a complicated business into 140 pages. He has made and lost fortunes promoting concerts, festivals, circuses and trade shows. In a business with no schools, Abramson, now 53, has abridged his Bible of the business. HOW NOT TO PROMOTE CONCERTS & MUSIC FESTIVALS, a best seller in it’s category online since 2000, is now reconstituted into a succinct, step-by-step insider’s guide on the art of promoting concerts called HOW TO PROMOTE CONCERTS, SIMPLIFIED.