Coconut oil is seemingly making a strong comeback. Although an age-old remedy, it took a backburner due to bad press suggesting that it would block arteries and promote heart disease. However, pure coconut oil is back in the limelight, with thanks largely, to a large group of celebrity supporters. This loyal band of followers include supermodel Miranda Kerr who adds advocates that coconut oil is her beauty secret and consumes up to four tablespoons per day; Hollywood actress and director Angelina Jolie has been known to begin each morning with a spoonful of coconut oil; health conscience Gwyneth Paltrow applies the oil onto her skin as a brilliant moisturiser; another supermodel Gisele Bundchen, who attributes her glowing complexion to the organic benefits of coconut oil as a skincare product; and movie star Jennifer Anniston, a devoted fan due to its weight loss and metabolism boosting properties.