Headquartered in Tempe, Arizona, Hele Sportswear produces stylish protective accessories and apparel for snowboarders, skiers, and other outdoor sports enthusiasts using engineered textiles and full-color digital printing technologies. Until now, the company’s U.S.-made products were only available from brick-and-mortar retailers in major snow sports destinations like Vail, Park City, Bear Mountain, and resorts in Montana, New Mexico, Vermont, and Wyoming. The launch of a new retail website, LiveHele.com, now allows style-conscious extreme athletes to order directly from the company.