Higher Grounds Trading Co.

Responding to Inequality and Conflict Within the Coffee Industry, Higher Grounds Ties Human-Centric Trade to Special Holiday Promotions

Higher Grounds Trading Co., a specialty coffee roastery and coffee bar headquartered in Traverse City, Michigan, is taking a unique approach to the biggest holiday shopping days of the year by combining large discounts with real opportunities for consumers to help improve the lives of farmers who grow their coffee.