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Hoffman Fabrics today announced the appointment of Connie Dawson as Art Director of Hoffman Fabrics. In this new role, she will oversee fabric and textile design for one of the USA's oldest and best known fabric design and manufacturing companies.

For over 91 years, Hoffman Fabrics, a global family owned business, based in Southern California, has been focused on incorporating sustainability and responsible business practices in the company's design and fabric manufacturing operations.

Hoffman Fabrics launched its new logo today, the first change to its well-recognized logo since 1946 - over 70 years. The old logo has become iconic in the fabric industry, a recognizable and consistent value in the ever-changing world of fabric, quilting and fashion. This is only the third iteration of its brand logo since the Company was founded in 1924 as Hoffman California Woolens by its creator Rube Hoffman. Hoffman California International Fabrics is one of North America's oldest operating fabric designers and manufacturers, so the new logo is designed to represent the essence of where Hoffman has come from during 91 years in business, and where the Company is planning to go in the future.

Globally experienced business executive, entrepreneur, and brand-builder Peter Ashworth has been appointed to head operations for Hoffman Fabrics, one of North America's oldest operating fabric designer and manufacturers. Mr. Ashworth will work closely with the Hoffman family in this senior leadership role to push the Company towards the achievement of its growth and other business goals.

Industry veteran and experienced retail executive, Stephanie Prescott has been appointed to head business development, retail merchandizing and retail relationships for Hoffman Fabrics, one of North America's oldest operating fabric designer and manufacturers. Ms. Prescott will lead the national sales force, and will also connect the distribution chain by focusing on retail merchandizing capabilities and building the close relationships Hoffman has with over 1,500 fabric, quilting and textile retailers across the United States.