Posted on Friday, December 06, 2013 at 2:38 pm CST
According to search engine optimization industry statistics, of the 30 billion mobile searches made each year, 12 billion are local. Furthermore, experts expect local searches to account for over half of all mobile searches in the very near future. Another enlightening statistic shows 70% of users click on organic results, or listings which appear as a result of their relevance to the search terms used as opposed to paid advertising, and 75% of users never click past the first page.
Source: Houston Ranks