ReleaseWire Connect

Picture is a powerful tool in describing a certain idea or thing. It provides an exact visual perception. In the world today, taking pictures is a breeze since handy phones are already capable of capturing good quality photos. Social media had played an aggressive role in promoting images to capture the attention of the world. One such social application is Instagram. In the previous years, Instagram had been used to just share and like photos of people, things and places which catch other people’s interest. However, just like other social networking sites, it had become a venue for brand and product promotion.

Brands considerably have a solid grasp when it comes to using social media such as Twitter and Facebook. However, many companies still find the use of Instagram exigent. The common mistake most brands make when using Instagram is they tend to create a catalogue out of Instagram. The real purpose of the use of Instagram for marketing is being defeated. Even wonder why Burberry and American Express excel in the field of Instagram marketing?

Instagram, being a rising star in the field of social media, has progenized its popularity in a span of two years. Visual marketing, one of the trends in marketing today, has catapulted with the help of Instagram. Brands drifting away from the conventional ways of marketing and advertising have shifted to boosting their online presence in building greater reach for their online presence.

Recently, brands and individuals are in the hype of buying Facebook, Twitter and Instagram services for it brings instant results. Competition in social media has become a numbers game, the more likes and followers the powerful and prominent the profile appears. With that being said, are they worth the investment? Hypez unveils the pros and cons of buying Instagram followers.