The Popular E-commerce site, iluvscotland.co.uk, (I Luv LTD) is quickly growing in popularity with customers who use Bitcoins a digital currency in which transactions can be performed without the need for a central bank. The company announced, “You can now pay with Bitcoins at checkout for your purchases.” The success that firm has had with this payment is another reason why this site is becoming more popular. Director for I Luv LTD Alistair Neil said "I'm surprised by the result offering Bitcoins has had on our site."