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Leading UK supplier of e cigarettes, iBreathe, have recently commented on the Scottish Health Survey which reveals just how many people in Scotland have taken up vaping with e cigarettes, with 1 in 20 revealed to be using the devices on a regular basis.

E cigarette company, iBreathe, have recently commented on a survey released by The Guardian, which features e cigarette smokers and the positive experiences they've encountered through taking up the device instead of smoking.

According to a report compiled by Public Health England, e-cigarettes have been evaluated as 95% less harmful than tobacco cigarettes and could be available on prescription, as their benefits to help people give up smoking are increasingly recognised.

Leading UK supplier of e cigarettes, iBreathe, have recently commented on the news that celebrities are taking to vaping devices in their droves, with an increasing number choosing vaping over smoking.

Leading UK supplier of e cigarettes, iBreathe, have recently commented on the new figures from charity Action on Smoking and Health, which reveal that the number of vapers in the UK has tripled during 2012 to 2014.

According to an online poll of 5,679 Americans conducted by the reputed Reuters and Ipsos, 10% of Americans are now using electronic cigarettes, and the substantial figure is anticipated to be similar in the UK. This is almost 4 times higher than the estimated government figure which put e-cig use at 2.6% in 2013. Around 70% of these users had started in the last year alone which suggests that the use of the smoking alternative has increased exponentially. And it only looks to be getting higher. These results are considered to have parallels and implications within the UK.

E-cigarettes are widely renowned as being used by smokers to quit the unhealthy habit. And it seems that the product is popular all around the world, regardless of culture. In China, sales of the product have boomed, and even become trendy. China is also one of the largest producers and consumers of tobacco products with just over half of Chinese men participating in the habit of smoking. Therefore it is not surprising that the sale of e-cigarettes is also significant, with many using the electronic devices to cut down and even stop the consumption of tobacco as health concerns increase. In particular it seems that the variety of flavours which are offered by vaping is what is attracting people to it as a hobby. And the most popular flavour among people? Candy.

According to a recent report from Action for Smoking and Health (ASH), the number of e cig users has risen considerably in the UK in the last year. From 2.1 million e cig users last year in the UK, the level is now at an estimated 2.6 million. It is also estimated that most new users or 'vapers' have been former smokers or are still smokers, using e cigs as a constructive medium to cut down in the smoking of tobacco cigarettes.

Recent news has highlighted that Vinnie Jones, the well-known actor, has become the first celebrity to be involved in a primetime TV advertising campaign promoting e-cigarettes in the UK. This could highlight the rising popularity of e-cigs and the related vaping culture. It is believed that Jones himself is in favour of the products and supports electronic cigarettes as a constructive way to cut down tobacco smoking.

In recent months, there has been considerable attention upon the issue that many people may take up the smoking of e cigs having never smoked before, this potentially doing more harm than good. However, new research from Canada suggests otherwise – signifying that most of those taking up vaping have smoked before, and are using vaping as a safer alternative. Furthermore, of those who are taking up vaping, 90% of those who have not smoked before and actually start vaping opt for the nicotine-free option. It was according to Canada's key public opinion poll, The Forum Poll, that only about one tenth of over 2100 adult vapers had never smoked before talking up vaping. It is anticipated that these figures will be similar in the UK, thus with a significant proportion of vapers being those who have smoked before and are using vaping to give up.