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One company currently excelling in the E-Cigarette and E-Liquid industry is iBreathe, offering premium E-Liquids designed with exact precision and made using only the best ingredients. Every single one of their bottles is subjected to ruthless quality control processes where if any liquids do not pass, they don't receive the highly-reputable iBreathe label – it really is as simple as that.

Record amounts of electronic cigarettes, otherwise known as e-cigs have been sold throughout the UK in 2015 with over 2 million adults turning to e-cigs to aid with smoking cessation. That number is set to increase in 2016 as an incredibly fast growing product shifting over 17 million units in 2015.

Small, lightweight and easy to carry, the new iBreathe Essence range is the most stylish and innovative e-cigarette in the industry. Elegant in looks and small enough to fit in any purse or pocket, if you are looking for convenience this product is for you. It is also incredibly easy to use.

Although e-cigarettes are tax advantaged products, a recent study suggests that in many countries across the world vaping is actually more expensive than that of heavily taxed tobacco cigarettes. In fact, in an enormous 44 out of the 45 countries involved in this research, it is possible to purchase traditional cigarettes for cheaper than that of e-cigarettes.

A study has found that an estimated 891,000 smokers took to using an electronic cigarette – rather than prescription medicines or psychological services – in an attempt to quit smoking. The figures, although applicable to 2014, have just been released; henceforth the number of people now expected to be using e cigs to quit is expected to be greater than ever.

Recent research carried out at University College London has highlighted that e cigarettes have overtaken other nicotine-based aids as the most popular method to stop smoking. The results highlighted that e cigs were more widely used than nicotine gum and patches. They also revealed that an estimated 1 million people quit smoking through using an e cig in 2015. In turn, the number of e cig users is expected to rise further this year as more people are likely to feel encouraged by a method seemingly allowing so many to quit. As part of this, buyers will be looking for the safest and best value options, as with popularity comes expectations of customer satisfaction.

Electronic cigarette provider iBreathe is taking positive steps to make new provisions for a new year – in the form of a number of new flavours added to their already popular Cloud range of e liquids. Goode liquids are known to play a significant role in people successfully using e cigs to give up smoking – as provide engaging flavours which help to satisfy cravings. With stop-smoking initiatives being big for 2016, it appears that iBreathe are attempting to constructively respond through their Cloud range which already holds a number of exciting options. Therefore it could be seen that enhanced variety is a trend going forward in the form of e cigs this year.

A recent report in a prominent daily newspaper has highlighted the considerable scale of electronic cigarette use in the UK: an estimated 2.6 million people are currently using them. The report also draws on the role e cigs play in helping to stop smoking, with a number of high-profile figures including David Cameron and the singer Adele either speaking up in favor of stopping smoking, with e cigs as a potentially helpful way of doing so.

Recent reports have highlighted increased public interest towards personal products which enable 'self-improvement'; with the market already worth around £500 million. It is expected that this will influence Christmas-present buying choices too; with shoppers opting for gifts with 'useful' value. This could be considered a switch from the typical edibles which often feature in the festive season, but could certainly be seen as force for good. E cigarette providers, for example, are already supporting this mood of self-improvement – offering e cigs in great festive deals as a perfect incentive for the New-Year self-improvement of quitting smoking.

A recent study carried out by The Yale University School of Public Heath has highlighted a possible link between increased e cigarette regulation and a rise in smoking conventional cigarettes. This suggests that as more rules and laws are imposed on e-cigs, the possibility of more people who will turn to tobacco cigarettes increases – especially amongst young people.