Six Marketing Research Trends to Watch in Second Half of 2013
Insights in Marketing, LLC (IIM),a full-service marketing research consultancy based in the Chicago area, reveals six marketing research trends shaping the remainder of 2013.
Insights in Marketing, LLC Helps Clients Refine Their Marketing to Women
With the launch of its new division, Insights in Marketing, LLC, a marketing research consultancy based in the Chicago area, is revolutionizing how marketers market and sell to women. i on Women is a unique team of social scientists and marketing research experts dedicated to uncovering valuable insights about women and translating them into more impactful and effective marketing strategies for its clients.
i on Women Study Reveals Marketers Miss the Mark Communicating with Women
A recent study by Insights in Marketing, LLC’s i on Women team reveals that marketers are failing to connect with female consumers. The survey of 1,300 women found that 91 percent of women do not feel as though marketers are marketing effectively to them. Considering that women control more than 80 percent of purchases across a range of categories, marketers are missing a valuable opportunity.