
Master data management (or MDM) in business consists of different solutions, services, and standards which help enterprises manage their master data. Master data comprises confidential and critical business data regarding customers, products, financial transactions, suppliers, and others. Emergence of MDM has enabled enterprises to collate and manage master data and utilize it for data analytics and effective decision making. MDM enhances operational efficiency of organizations along with improved decision making capabilities. MDM makes it convenient to use data for different business operations as to boost operational as well as business performance and offer enhanced customer services. The Master data management market today is influenced by many drivers, restrains and opportunities. Indispensable need to install centrally located or managed data, growing requirements for verification and compliance, and multiplying needs for excellent business performance and data quality are some of the many factors driving the MDM market. However, current apprehensions over data security as well as lack of awareness about the advantages associated with the data management solutions are the prime factors hindering the progress of the market. Nonetheless, incorporation of integrated vendor solutions is anticipated to offer new opportunities to the service providers.