New research report on Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and ensure safety on road has emerged as one of the major trends. The system provides dynamic features such as adaptive cruise control, parking assistance, blind spot detection, lane departure warning, drowsiness monitoring, tire pressure monitoring and night vision. The developments in the automotive industry are not only limited to the enhancement in the design or engine but also cover the safety of a vehicle, passenger as well as pedestrian. The growth of the market is driven by increasing focus of consumers on safety, the impending demand for comfort in driving along with a rise in government regulations for ensuring safety. However, factors such as pricing pressure, inflation, complexity and difficulty in testing systems are some of the biggest challenges of this industry. The major trends prevailing in the market are increased electronic content and electronic integration, deployment of ADAS in low-cost cars and a rise in number of driverless cars.