Internet Marketing Lancashire

Top 5 Digital Marketing Trends in 2015

The digital age is progressing at an exponential rate of knots. With the landscape constantly changing, it can be hard for marketers to keep up with the trends for both in-house and client campaigns. The wealth of opportunities present for businesses are vast if the right mix of digital marketing strategy is employed. Here is a roundup of the most important trends of 2015.

Are Advertisers Spending 500% More on Millenials? DML Comments

Recent statistics suggest that the demands of the younger generation living in the modern-day drive a number of advertising campaigns. A new infographic from Turn shows that when it comes to current 18-35 year olds; advertisers are spending 500% more than for any other age group. This indicates important aspects for businesses involved in appealing to the public – the lucrative young market is of course a desirable target and involves ready consumers, but there are those outside the 'millennial' status who deserve quality services too.

Mobile Traffic Overtakes Desktop in Searches

Google have confirmed that mobile searches have overtaken those taking place on desktop for the first time. And with the use of smartphones set to increase, this news will be crucial for anyone looking to buy products themselves as a consumer or to market their services as a business. The report suggests that internet searches and browsing have become part of our day to day decision making.