New Book Explains How Companies Can Cash In on Innovations and Patents
Co-authored by a partner at a large, international law firm and a marketer with 23 years of experience working for companies ranging from start-ups to Fortune 500, Business Success Through Innovation explains how savvy entrepreneurs and businesses generate wealth through innovation and patents, rather than by manufacturing prowess. The book is a must for U.S. businesses facing an economic slowdown and increased foreign competition, and for entrepreneurs looking for a sustainable, competitive advantage.