Surfside Gets a New Look and Travel Campaign to Help Build Its Visibility
Constructed around a straightforward yet fun graphic identity, "Simply Surfside" is a campaign that consists of a new town logo, new town signage, banners, tourist website, videos and print ads. The city of Surfside was often overlooked by tourists and locals because of the two other cities it is sandwiched between. Surfside was in need of a way to gain more attention and showcase all the hidden treasures it has to offer, from dining, hotels, beaches, and a relaxed environment that is a welcome alternative to its high impact, high profile neighbors.