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According to Ibisworld market research analysts, U.S. couples spend more than $51 billion annually on wedding services, with photography accounting for approximately $2,000 per event. At the same time, the Wedding Photojournalists Association reported that brides and grooms are willing to hire the best photographers because they feel that these professionals will provide pictures that tell their unique stories in an authentic, unplanned way. Responding to these trends, Jenny Martell Photography has introduced a unique photographic style, designed to capture individualism in a natural way. The studio specializes in distinctive wedding photography that showcases each couple's personal style.

Now an approximate $4 billion dollar a year industry, photography is considered one of the top services related to weddings. Says Eddie of Jenny Martell Photography, "Brides cannot take the risk of not having tangible memories of their big day, therefore, careful selection of a photographer is important."