New Campaign Seeks Architectural Firms Who Want to Stand out from the Crowd
Architectural firms, like many other companies, have struggled through the housing slump and the recession to keep their heads above water. Both large and small firms have had to become more aggressive to keep up with the changing atmosphere. As with any competitive marketplace, the key to success (beyond talent) is getting noticed. Attention grabbing artwork, particularly photographs that are capable of highlighting past achievements are a wonderful way to showcase talent. Architectural Photographer Julian Parkinson and his company Orlando Architectural are working to expand their client base with their latest media campaign. They are seeking companies that are tired of their traditional portfolios and ad campaigns and are ready for something that will actually stand out.