KEO Marketing is an award-winning marketing agency with decades of experience and an impressive track record of creating business-to-business (B2B) marketing programs that deliver tangible, measurable results. B2B marketing is used by companies to sell products and services to other companies. It differs from business-to-consumer (B2C) marketing in that it is typically characterized by a larger number of decision makers, a longer sales cycle and is primarily focused on generating leads and building relationships.