Kestrel Aircraft, wants to treat the entire aviation community to a "Morning Cup". Kestrel Aircraft, the leader in single-engine turboprop innovation, announced today their new strategy in customer communications. "Kestrel wants to change the way consumers interact in the aviation market" said Chief technologist, Rj Siegel. "Social media is changing the very foundations of corporate structure. The aggregate voices of Facebook, Twitter, etc. reward consumers with vast collective power. When thousands of your customers talk to each other about the relative merits or dysfunctions of your product, you had better listen. Your competitors certainly will."