Posted on Friday, June 06, 2014 at 11:36 am CDT
Writing for the marketing advice website ClickZ, writer Hollis Thomases reports on the importance of strong media buying. “If your media buying does not play a strategic role in your marketing plan, even your most current plans are extremely short-sighted. There are a myriad of new advertising opportunities that present themselves everyday. Many of these are so innovative that you would be a fool not to employ an experienced media buying team on your side.”
Source: Kingstar