Renata Wagner, the founder and CEO of KMK Jeans the Original, has launched a crowdfunding campaign with a funding goal of $50,000, which needs to be raised in order to bring the company's fun new designer jeans to market. KMK Jeans the Original has revamped a classic item in everyone's closet, and made them more fun and exciting by using light reflective stitching. These jeans not only promise to become the hottest new fashion trend, but the light reflective stitching adds a creative new safety feature for the wearer. In fact, it was Wagner's concern for her own daughter's safety that was the inspiration behind this idea. She states, "As the parent of a 9-year-old daughter, who was our most important inspiration, I had the vision to create creative jeans for kids which besides the fashion aspect, could also provide safety. This was my most important priority". It has proven to be a truly inspired idea; because KMK jeans are fun, original and unique. For this reason, the team was granted a design patent in 2016 by the patent office in Munich.