Whether it be on the cover of a magazine or to the office, dance club, or grocery store false eyelashes are becoming a beauty staple. So says Lash Brat, the Atlanta-based online retailer who supplies false eyelashes to regular gals, starlets, athletes and makeup artists. Making industry strides after only two years in the marketplace, the beauty startup’s products have already been used for an Ebony Magazine cover shoot and a Wendy Williams Show appearance.