Just Released, the Autobiography of Lawrence H. "Larry" Lee Entitled, Riding for the Brand
The release of the new book, Riding for the Brand by Lawrence H. Lee makes its way to the mainstream. An autobiography, the book tells the story of Larry who started working for Western Airlines at the age of 16 as a baggage handler. He eventually became CEO and Chairman of the Board. He then led the company during turbulent times. He was responsible for establishing a "hub" in Salt Lake City, Utah and did so in just three months with very little capital. The innovator believed in miracles and knew they could happen with hard work and dedication. He was instrumental in negotiations with Western's five union groups and led the airline back from the brink of bankruptcy to record-setting profitability.