Wall Street Journal posted an AP about Apple testing larger screens, “People at Apple's suppliers said it asked for prototype smartphone screens larger than its current iPhone in recent months”. The current 4-inch iPhone screen is not about to meet customers’ needs anymore. In the first quarter, Apple won the second place in the smartphone market share of 17.9%, while its biggest rival, Samsung owned the first place of 33.1%. Apple needs to change its marketing strategy, although Apple still leads the tablet market, its smartphone lacks new product or designs to attract customers.